Guides

I recently posted about why I want Merci’s LMM-01 field watch so bad, but there was a small detail about that watch that’s stuck with me: French President Emmanuel Macron wears one. Like President Obama, Macron seems to find joy (and easy political points) in wearing a watch from his home country. But as I thought about it, it’s an idea I’m drawn to as well. Sure, we’re all citizens of the world, but we’re also proud of where we’re from. “American made,” especially in the context of watches, can be a hard term to pin down; it’s part marketing ploy, part statement of origin. And it’s not without controversy.